What most members don’t understand is why WikiTree is a free site. The funding has to come from somewhere, and WikiTree is registered as a for-profit company, not a non-profit one. This means they don’t ask for donations.
Their business model is based on selling ads, and the types of ads they display are for other for-profit genealogy sites. To get money from these sites, WikiTree needs clicks to the advertised sites. If you have very well-researched profiles on WikiTree, then they won’t get clicks on the ads and no income. Thus, every competition (which they call “challenges” on WikiTree) focuses on the creation of new profiles with a minimum of sources. So basically, WikiTree is just an index to other genealogy sites, and they need lots of free labor to create the profiles.
They offer various incentives, such as badges for joining projects and challenges, and most of all, their biggest incentive badge: the 1000 monthly contributions points badge. Many newbies fall into this trap, as well as longer-time members who can’t get out of it. These members are commonly known as “points chasers” because they must have those new badges every month and consider it their prestige.
Points chasers don’t make...
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